Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

In the Spotlight

Mar 3 2020 | Trent Davidson

How Journalism Fails Non-Human Animals

Journalism has a lot of sway over how animal issues are framed and perceived by the general public. Journalists can fight speciesism with their power to influence public discourse. READ MORE

Feb 28 2020 | Sara Streeter

Extreme And Effective Aren’t The Same

Extreme protest tactics may garner coveted media attention for a movement. At the same time, these tactics can alienate potential supporters. READ MORE

Feb 26 2020 | Linda Tyler

Follow The Money, Part 2: Divestment From Factory Farms

In the second of two blogs, Linda Tyler explores the economics of divesting from factory farms, and how animal advocates can join in the movement. READ MORE

Feb 24 2020 | Sara Streeter

It Takes More Than A Nudge To Reduce Meat Consumption

People often follow the crowd. Unfortunately, it turns out that it’s not so easy to harness this behavior to reduce meat consumption. READ MORE

Feb 20 2020 | Jeanette Shutay

Vegetarian, Vegan, Activist, Radical: Social Identity And Farmed Animal Advocacy

Support for factory farmed animals can be predicted by one’s social identity as well as different motivational factors, resulting in a diverse spectrum of profiles. READ MORE

Feb 19 2020 | Jo Anderson

“Reduce” Or “Go Veg”? Effects On Meal Choice

Our study found that advocating for meat reduction led to more meatless meal purchases than advocating for vegetarianism, because so many more people were willing to try reduction. READ MORE

Feb 12 2020 | Jo Anderson

The Rise Of Veg, The Fall Of Meat: A Restaurant Case Study

In this analysis, Faunalytics digs into the specifics of veg and meat orders from a campus café over the past five years and finds an encouraging upward trend. READ MORE

Feb 10 2020 | Owen Rogers

Conservatism, Systems, And Animal Ethics

A look at how political leanings – specifically conservative ones – may bolster a person's beliefs relating to consuming animals. READ MORE

Feb 7 2020 | Jeanette Shutay

Celebrities Changing The Face Of Veganism

The emerging adoption of a vegan lifestyle by celebrities may lead to significant changes in the perceptions of veganism, and highlight the ethical considerations underpinning it. READ MORE

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