Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Nov 12 2020 | Matthew O'Shaughnessy

How The E.U. Can Reduce Wildlife Trafficking

Gaps in European and international law let wildlife traffickers escape legal consequences once they have removed protected species from their countries of origin. READ MORE

Nov 11 2020 | Tom Beggs

U.S. Beliefs About Chickens And Fish & Their Relation To Animal-Positive Behaviors

Small-bodied animals like chickens and fish are killed in massive numbers. This Faunalytics study looks at the U.S. general public's beliefs about these animals, and what those beliefs mean for advocacy. READ MORE

Nov 6 2020 | Owen Rogers

When Animal Advocacy Is Used As A Weapon

This study looks at how animal advocacy campaigns targeting certain cultural practices may be used as a weapon against different cultural groups, distracting from larger and more impactful issues. READ MORE

Oct 29 2020 | Faunalytics

Animal Welfare In Academia

This article looks at the history animal welfare as an academic discipline, examines the role of animal welfare centers in advancing the field, and analyzes some of their advantages and pitfalls. READ MORE

Oct 28 2020 | Jo Anderson

Evaluating Our Effectiveness At Faunalytics

This overview of our current measurement process highlights how we evaluate our indirect impact, and how other organizations can too. READ MORE

Oct 22 2020 | Sara Streeter

The Risks Of Echo Chambers In Academic Research

Scientific research is supposed to be rigorous and unbiased. When a small set of papers becomes influential, however, self-reinforcing viewpoints can emerge. READ MORE

Oct 21 2020 | Lukas Jasiunas

Veterinarians: Allies For Advocacy

Veterinarians have life-saving knowledge and skills to help animals in need. This blog looks at the challenges of their work, and how we can help them be better allies to animals, and to our movement. READ MORE

Oct 15 2020 | Sara Streeter

More Alike Than Different

People who devalue animals are more likely to discriminate against human outgroups such as immigrants and minorities. READ MORE

Oct 14 2020 | Tom Beggs

A Farm Sanctuary Tour’s Effects On Intentions And Diet Change

Do sanctuary tours help influence people to go veg and stay veg? Our study and analysis, published jointly with Farm Sanctuary, finds encouraging results. READ MORE

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