Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

In the Spotlight

Apr 1 2021 | Lukas Jasiunas

An Integrated System To Fight Companion Animal Abandonment

This paper proposes an integrated system involving caretaker accreditation, breeding oversight, and liability insurance to reduce companion animal abandonment. READ MORE

Mar 31 2021 | Brooke Haggerty

Core Mission Support: What It Really Takes For An Organization To Thrive

Our latest blog from Faunalytics' Executive Director Brooke Haggerty looks at why full cost funding is essential to nonprofit success. READ MORE

Mar 23 2021 | Matthew O'Shaughnessy

Can Animals Have A Good Life?

A recent review describes what we know about defining and measuring animal happiness, and why it matters. READ MORE

Mar 22 2021 | Beth Snyder

Public Weighs In On Animal Welfare And Animal Rights

Focus groups reveal how people form attitudes about animals, what they think about animal welfare and animal rights, and how they might be swayed. READ MORE

Mar 19 2021 | Lynda Korimboccus

Selling More Veg*n Food Is Possible, With A ‘Nudge’

Vegetarian main dishes are more likely to be chosen when they’re first on offer at a food counter, and far enough away from the main meat option. READ MORE

Mar 16 2021 | Sara Streeter

COVID-19: A Wake-Up Call For Our Abuse Of Animals

Our use and abuse of animals has demanded change for a long time. This pandemic has shown us the life or death consequences of failing to act. READ MORE

Mar 11 2021 | Lukas Jasiunas

Moral Expansiveness: A Way To Measure Our Altruistic Inclinations

Researchers propose a new human characteristic — moral expansiveness — to measure and predict people’s consideration for others. READ MORE

Mar 10 2021 | Caryn Ginsberg

Leaders Speak: 10 Issues And Opportunities Affecting Farmed Animal Advocacy

Faunalytics’ Board President Caryn Ginsberg shares highlights from a recent project surveying leaders of animal advocacy groups from across the U.S., and beyond. READ MORE

Mar 4 2021 | Thyl Moors

Veganism At School: How Students Respond To A Vegan Month Initiative

This study examined Swedish students' responses to a month-long vegan meal initiative at their school, and their political perceptions of animal consumption. READ MORE

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