Animal Welfare Goes Up The U.K. Agenda
Summary By: Faunalytics | Published: November 25, 2009
Estimated Reading Time: < 1 minute
A majority of British consumers consider animal welfare to be important and business should reflect this demand by entering the "Good Business awards" and showcase their support for animal welfare.
Food retailers are being urged to enter the “Good Business Awards” organized by the Royal Society for the Prevention of Cruelty to Animals (RSPCA), as research indicates a strong majority of U.K. consumers believe animal welfare is important.
Research indicates that 57% of British consumers view animal welfare as an important issue to consider when buying a product (source not cited). The remainder of the article focuses on a single U.K.-based dairy company, Dairy Crest.

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Citations:
Matthew Ennis, Dairy Industries International, 2008 International