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Faunalytics conducts research and shares knowledge to help advocates help animals effectively.

Research Highlights

Faunalytics’ studies offer actionable and insightful data on important topics in animal protection

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From Performative To Transformative: Navigating Equity & Inclusion Across A Diverse Animal Advocacy Movement

Jul 30 2025 Ahmmad Brown
This report explores how farmed animal advocacy orgs can meaningfully integrate DEI into their missions and practices without compromising strategic clarity. Grounded in qualitative interviews with BIPOC advocates and movement leaders, as well as desk research on over 200 organizations, it examines persistent barriers to inclusion and offers pathways for transformation. READ MORE
colored pencils

From Performative To Transformative: Navigating Equity & Inclusion Across A Diverse Animal Advocacy Movement

This report explores how farmed animal advocacy orgs can meaningfully integrate DEI into their missions and practices without compromising strategic clarity. Grounded in qualitative interviews with BIPOC advocates and movement leaders, as well as desk research on over 200 organizations, it examines persistent barriers to inclusion and offers pathways for transformation. READ MORE
Jul 30 2025 Ahmmad Brown

In the Spotlight

colored pencils

From Performative To Transformative: Navigating Equity & Inclusion Across A Diverse Animal Advocacy Movement

This report explores how farmed animal advocacy orgs can meaningfully integrate DEI into their missions and practices without compromising strategic clarity. Grounded in qualitative interviews with BIPOC advocates and movement leaders, as well as desk research on over 200 organizations, it examines persistent barriers to inclusion and offers pathways for transformation.

In the Spotlight
indonesia labor protest

Cross-Movement Collaboration For Farmed Animal Advocates In Southeast Asia

The goals of animal advocacy organizations have the potential to benefit people and the environment, leading many to believe that increased cooperation between social movements may increase their impact. This study explores social movements in Southeast Asia, offering insight to help advocates there make collaboration easier and more effective.

In the Spotlight
tofu rice bowl

How To Message Plant-Based Diets And Products In Southeast Asia: A Social Media Analysis

Southeast Asia is a critical region for animal advocacy, especially for plant-based diet change. This study identifies key audiences there, examines their influences, and pinpoints messages that may resonate best.

In the Spotlight
capitol hill united states

Effective Communication With Political Staffers: A Framework For Animal Advocates

This Faunalytics study identifies best practices for engaging with political staffers to strengthen legislative advocacy efforts to advance animal protection.

In the Spotlight
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New From Our Library

The latest research to help make your animal advocacy more effective

dog with paws on table staring at food bowl

Pet Food’s Surprising Role In Climate Change

How big is your dog’s carbon pawprint? This paper explores the climate impacts of pet food and weighs vegan diets as an alternative.

In the Spotlight
hands holding coturnix quail

Faunalytics Index – August 2025

This month’s Faunalytics Index provides facts and stats about quail farming, gaps in global conservation funding, app-based veg*n challenges, and more.

In the Spotlight
person waving at phone with bowls on kitchen counter

How Instagram Influencers Spread Nutrition Misinformation

A few dozen high-profile Instagram accounts are misleading millions with anti-plant, pro-carnivore nutrition claims.

In the Spotlight
two black-and-white calves staring through metal gate

All Cows Feel Pain, But Not All Get Pain Relief

Despite clear evidence of pain, many farmed cows are denied pain relief for common on-farm procedures due to lingering misperceptions and practical limitations.

In the Spotlight
school of small silver fishes

Fish Resilience Is An Ethical Issue

Fishes can readily “bounce back” from challenges in their environment. While this resilience is often portrayed as beneficial for their welfare, its pursuit in aquaculture settings raises serious ethical concerns.

In the Spotlight
group of people outdoors petting dogs

People Judge Dog Emotions By Situations, Not Signals

People rely heavily on surrounding details — like objects and other people nearby — when deciding what a dog is feeling. And they’re often wrong.

In the Spotlight
side view of baby alligator

Global Commercial Wild Animal Farming: What We Know

Fragments of data help tell the story of commercial wild animal farming, a growing worldwide industry that warrants greater scrutiny and transparency.

In the Spotlight
colored pencils

From Performative To Transformative: Navigating Equity & Inclusion Across A Diverse Animal Advocacy Movement

This report explores how farmed animal advocacy orgs can meaningfully integrate DEI into their missions and practices without compromising strategic clarity. Grounded in qualitative interviews with BIPOC advocates and movement leaders, as well as desk research on over 200 organizations, it examines persistent barriers to inclusion and offers pathways for transformation.

In the Spotlight
climate change protest sign change the system not the climate

Big Ag Blocked Diet-Based Climate Campaigns

For decades, U.S. animal agriculture groups have opposed public campaigns linking meat reduction to climate action — often through public relations, science, and political influence.

In the Spotlight
side view of Nile tilapia

Farmed Tilapia Welfare In Egypt

Tilapia farming is the cornerstone of Egyptian aquaculture. So what does the current state of tilapia welfare look like for one of the world’s leading producers?

In the Spotlight
person outdoors looking at phone laughing

Are Animal Videos Comedy Or Tragedy?

Animal videos on social media platforms are often viewed as entertainment, but some may inadvertently showcase animal suffering. This study aimed to understand whether users see the difference.

In the Spotlight
scarlet macaw on branch staring at camera

Welfare Framing Is Common In Media But Lags In Scientific Articles

When it comes to the exotic pet trade, news stories emphasize animal welfare, while peer-reviewed research addresses it from multiple angles — conservation in particular.

In the Spotlight
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Effective Advocacy
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What Our Peers Say

“The work Faunalytics does is vital. Data is key for effective journalism, and our team of writers and editors frequently use the insights and datasets that Faunalytics provides to make our work more robust and impactful.”
Ana BradleyExecutive Director, Sentient
Ana Bradley
“Faunalytics helps us to measure the effectiveness of different advocacy strategies and helps us navigate how we show up for animals in different ways. As an advocacy organization, we depend on these essential findings when considering how we spend our limited resources.”
Britty MannFounder & Executive Director, Planted Society
Britty Mann
“Research is fundamental to helping farmed animals, as making informed and data-driven decisions when campaigning is imperative for achieving good results. For this reason, Sinergia Animal believes Faunalytics is an essential organization in the animal rights movement.”
Taís ToledoFood Policy Lead, Sinergia Animal
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“Faunalytics improves the rigour of the animal advocacy movement through its emphasis on facts and data. I direct my students to the website when they are exploring research topics and designing projects. I feel inspired and energized when I engage with the website and I hope they will too.”
Maneesha DeckhaProfessor, Lansdowne Chair in Law
Maneesha Deckha
“Faunalytics is one of those organizations that I look at with absolute awe. The services they provide to the animal protection community are unique and necessary.”
Jasmin SingerHost of Our Hen House, author of Always Too Much and Never Enough
Jasmin Singer
“We firmly believe that the best decisions for animals are based in data and informed by high-quality research. That’s why one of the first things Fish Welfare Initiative does when embarking on a new project is to check Faunalytics to see what research is available.”
Haven King-NoblesCo-Founder & Executive Director, Fish Welfare Initiative
Haven King-Nobles
“Working with Faunalytics has helped Animal Equality further understand the importance of the animal protection movement answering its big questions on strategy and campaigns through data and research.”
Sharon NuñezCo-Founder, Animal Equality
Sharon Nuñez
“I have found Faunalytics to be an invaluable source of information on human-animal interactions, attitudes towards other species, and the animal protection movement. I regularly use their website to keep up with current research findings - their reports on specific issues are comprehensive and refreshingly objective.”
Harold HerzogPh.D., Professor of Psychology, Western Carolina University
Harold Herzog
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Faunalytics In The Spotlight

Check out some of the latest visual resources from our collection, and check out upcoming Faunalytics events.

Faunalytics Explains: Farmed Animal Images & Advocacy
Faunalytics Explains: Offering Veg Food Options
Faunalytics Explains: Using Graphic Images In Advocacy
Faunalytics Explains: Farmed Animal Images & Advocacy
Faunalytics Explains: Offering Veg Food Options
Faunalytics Explains: Using Graphic Images In Advocacy
Faunalytics Explica: Usar el shock moral de forma efectiva
Faunalytics Explains: Are Plant-Based Food Labels Confusing?
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Invertebrates

This comprehensive visual resource looks at the incredible world of invertebrates, focusing on how we can improve their lives and ensure their survival.

In the Spotlight
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Animal & Social Justice

This comprehensive visual resource looks at how the pursuit of animal justice and social justice are intertwined, and how we can be more holistic advocates.

In the Spotlight
whales in water

Ocean Life

This comprehensive visual resource looks at the amazing world of aquatic animals, how we can improve their lives, and how we can ensure their survival.

In the Spotlight
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Fauna Connections 2025

On September 18th, Faunalytics is proud to present Fauna Connections, a free, virtual research symposium designed for animal advocates. This event brings together academics and scientists from the social and behavioral sciences and related fields to share original research with direct applications to animal advocacy.

Throughout the day, presenters will deliver concise, 10-minute talks followed by 5-minute Q&A sessions. Attendees will also have the opportunity to join breakout rooms for deeper discussion after each session. The event will feature a special keynote from Dr. Faraz Harsini of Allied Scholars for Animal Protection, as well as a panel discussion with Faunalytics’ own research team.

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