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Joining Forces: Collaborative Opportunities Between The Animal Protection And Environmental Movements
Brazil, China, Desk Research, Interviews, Qualitative, Thematic Analysis, USA
This Faunalytics study explores areas of overlap between animal and environmental advocacy and opportunities for our movements to work more closely together. READ MOREResearch And Data As Tools In Advocates’ Decision-Making
Global, Interviews, Qualitative, Thematic Analysis
This Faunalytics study looks at the benefits, barriers, and opportunities in animal advocates' use of research and data in their efforts. READ MOREDomination And Exploitation: Understanding Industry Costs For Chicken, Egg, And Fish Products In The United States, Brazil, And China
Brazil, China, Desk Research, Qualitative, USA
This Faunalytics study examines lesser known mechanics of animal agriculture industries, with the hope of highlighting leverage points that are thus far underused by advocates. READ MOREJurors’ Reflections On The Smithfield Piglet Rescue Trial
Interviews, Open Data, Qualitative, Thematic Analysis, USA
Faunalytics analyzed juror interviews to better understand why they acquitted the DxE investigators who rescued two piglets from a Smithfield factory farm. READ MOREAnimal Agriculture Is The Missing Piece In Climate Change Media Coverage
Open Data, Qualitative, Quantitative, Text Analysis, USA
A research collaboration between Faunalytics and Sentient Media finds that very little media coverage of climate change focuses on animal agriculture, a major cause of the phenomenon. READ MOREDifferent Strokes For Different Folks: Comparing U.S. Groups’ Openness to Pro-Animal Actions
Cross-Sectional Study, Descriptive Statistics, Quantitative, Survey, USA
This Faunalytics study examines a broad range of demographics and shows how advocates working with specific groups can craft asks that are most likely to appeal to them. READ MORESupport For Farmed Animal Welfare Legislation In Ten Key U.S. States
Cross-Sectional Study, Descriptive Statistics, Private Data, Quantitative, Representative Population Estimates, Survey, USA
This Faunalytics study looks at the level of public support or opposition to farmed animal welfare legislation in ten U.S. states where legal advocacy is underway or under consideration. READ MOREBringing Back Former Vegans And Vegetarians: An Obstacle Analysis
Inferential Statistics, Longitudinal Study, Open Data, Qualitative, Quantitative, Survey, Thematic Analysis, USA
This Faunalytics analysis looks at the obstacles faced by people who once pursued a veg*n diet, and what they would need to resume being veg*n, in their own words. READ MOREReforming Animal Agriculture Subsidies: A Guide for Advocates
Global, Interviews, Private Data, Qualitative, Thematic Analysis
Animal agriculture subsidies create an uneven playing field for advocates and plant-based producers. Our study looks at successes and challenges in the fight to shift, reduce, or eliminate subsidies. READ MOREThe Animal Agriculture Industry’s Perspective On Advocates & Cage-Free Reforms
Open Data, Qualitative, Text Analysis, Thematic Analysis, USA
This Faunalytics report reviews a small sample of animal agriculture trade publications to examine how the industry responds and reacts against advocacy tactics. READ MOREAnimal Product Impact Scales: 2022 Update
Descriptive Statistics, Desk Research, Open Data, Quantitative, Representative Population Estimates, USA
From fish filets to ice cream, we have updated our impact scales to include additional nuances, better estimates, and updated statistics. READ MORELocal Action For Animals As A Stepping Stone To State Protections
Qualitative, Systematic Literature Review, Thematic Analysis, USA
This Faunalytics study looks at whether local laws have laid the groundwork for laws at the state level of government, and whether this is a viable avenue for creating meaningful change for animals. READ MOREChinese Consumers’ Attitudes Toward Animal Welfare: Behaviors, Beliefs, And Responses To Messaging
China, Focus Groups, Private Data, Qualitative, Thematic Analysis
Our study of Chinese consumers finds broad interest in higher animal welfare products, but mostly for food quality and safety reasons. READ MOREGoing Vegan Or Vegetarian: Barriers And Strategies On The Path To Success
Canada, Descriptive Statistics, Inferential Statistics, Longitudinal Study, Open Data, Quantitative, Survey, USA
The third and final report from Faunalytics’ longitudinal study of new vegans and vegetarians (veg*ns) focuses on the barriers and supports for those starting a new veg*n diet. READ MOREGlobal Animal Slaughter Statistics & Charts: 2022 Update
Descriptive Statistics, Desk Research, Global, Open Data, Quantitative, Representative Population Estimates
In this blog, we provide a comprehensive update to our Global Slaughter Charts, and explore trends in the UN FAO data since tracking began in 1960. READ MOREPlanting Seeds: The Impact Of Diet & Different Animal Advocacy Tactics
Cross-Sectional Study, Descriptive Statistics, Experiment/RCT, Inferential Statistics, Open Data, Quantitative, Survey, USA
This Faunalytics original study looks at the relative effectiveness of different advocacy tactics, and how successful each is across both the short- and long-term. READ MOREAttitudes Towards Chickens & Fishes: A Study Of Brazil, Canada, China, & India
Brazil, Canada, China, Cross-Sectional Study, Descriptive Statistics, India, Inferential Statistics, Open Data, Quantitative, Survey
This Faunalytics study takes a deep dive into attitudes towards chickens and fishes at an international level, including translated resources in Hindi, Portuguese, and Simplified Chinese. READ MOREGoing Vegan Or Vegetarian: Motivations & Influences
Canada, Descriptive Statistics, Inferential Statistics, Longitudinal Study, Quantitative, Survey, USA
The second report from Faunalytics’ longitudinal study of vegetarians and vegans looks at what motivations and influences encourage people to make the switch from meat to meatless. READ MOREGrowing A Community: How To Support Farmed Animal Protection In China
China, Interviews, Private Data, Qualitative, Thematic Analysis
Members of the farmed animal protection community in China provide an overview of the landscape, bottlenecks, and potential growth areas. READ MOREGoing Vegan Or Vegetarian: Many Paths To One Goal
Canada, Descriptive Statistics, Inferential Statistics, Longitudinal Study, Open Data, Qualitative, Quantitative, Survey, USA
Data about assisting and retaining new veg*ns is very limited. Our latest Faunalytics study looks at how we can improve our understanding and support of new veg*ns. READ MOREWhat Does 15 Years Of Wildlife Trade Data Tell Us?
Open Data, Population Trends, Quantitative, USA
In this Faunalytics analysis, we explore 15 years of legal wildlife import data for the U.S., what the numbers tell us about the nature of the industry, and what we can do to stop it. READ MORETwitter Trends: #CageFree, #Vegan, #AnimalRights, and More!
Global, Population Trends, Private Data, Qualitative, Quantitative
In this analysis, we present a year in tweets, and look at what Twitter trends can show us about vegan diets, attitudes about animal protection, and more. READ MOREU.S. Beliefs About Chickens And Fish & Their Relation To Animal-Positive Behaviors
Cross-Sectional Study, Descriptive Statistics, Inferential Statistics, Open Data, Qualitative, Quantitative, Survey, USA
Small-bodied animals like chickens and fish are killed in massive numbers. This Faunalytics study looks at the U.S. general public's beliefs about these animals, and what those beliefs mean for advocacy. READ MOREA Farm Sanctuary Tour’s Effects On Intentions And Diet Change
Cross-Sectional Study, Descriptive Statistics, Inferential Statistics, Interviews, Private Data, Qualitative, Quantitative, Survey, Thematic Analysis, USA
Do sanctuary tours help influence people to go veg and stay veg? Our study and analysis, published jointly with Farm Sanctuary, finds encouraging results. READ MOREAnimal Advocacy In The U.S. & Canada: Advocate Origins
Canada, Cross-Sectional Study, Descriptive Statistics, Inferential Statistics, Private Data, Quantitative, Survey, USA
Faunalytics’ study of animal advocacy in the U.S. and Canada included questions about how advocates got their start in the movement. This analysis provides more detail about those questions. READ MOREThe State Of Animal Advocacy In The U.S. & Canada: Experiences & Turnover
Canada, Cross-Sectional Study, Descriptive Statistics, Inferential Statistics, Open Data, Quantitative, Survey, USA
In this Faunalytics original study, we look at the complex experiences of animal advocates in the U.S. and Canada, with an eye on how the movement can improve retention. READ MORECOVID-19 & Animals: What The Public Does And Doesn’t Know
Cross-Sectional Study, Descriptive Statistics, Open Data, Quantitative, Representative Population Estimates, Survey, USA
This Faunalytics poll looks at COVID-19, and what the general public knows about its relationship to animals. The results show there is room for education — and backlash. READ MORE“Reduce” Or “Go Veg”? Effects On Meal Choice
Canada, Cross-Sectional Study, Experiment/RCT, Inferential Statistics, Open Data, Quantitative
Our study found that advocating for meat reduction led to more meatless meal purchases than advocating for vegetarianism, because so many more people were willing to try reduction. READ MOREThe Rise Of Veg, The Fall Of Meat: A Restaurant Case Study
Canada, Case Study, Descriptive Statistics, Private Data, Quantitative
In this analysis, Faunalytics digs into the specifics of veg and meat orders from a campus café over the past five years and finds an encouraging upward trend. READ MOREDonor Segmentation: The People Who Donate To Non-Companion Animals
Cross-Sectional Study, Inferential Statistics, Open Data, Quantitative, Survey, USA
This Faunalytics analysis compares people who donate to non-companion animal causes (farmed animals, wild animals, etc.) against companion-animal-exclusive donors. READ MOREIncreasing Donations Through Appeal Types, Exposure, And Donor Characteristics
Cross-Sectional Study, Descriptive Statistics, Experiment/RCT, Inferential Statistics, Open Data, Quantitative, Representative Population Estimates, Survey, USA
Faunalytics’ experiment investigated whether messages and donor characteristics can increase donations to farmed and companion animals. READ MOREAdvocates, Allies, Adversaries: 12 Years Of Faunalytics’ Animal Tracker
Inferential Statistics, Open Data, Quantitative, Repeated Cross-Sectional Study, Survey, USA
With hundreds of questions and thousands of respondents, we are proud to present our capstone analysis of the Animal Tracker survey of United States' animal attitudes. READ MOREWhich Groups Are Least Likely To Support Animal Causes (And Which Causes Do They Support Instead)?
Cross-Sectional Study, Inferential Statistics, Open Data, Quantitative, Survey, USA
The animal protection movement differs from the population at large in a number of ways, and this lack of diversity could pose problems. Can insight into this be gained by looking at the other causes people support? READ MOREAssociations Between Consumption Of Meats And Animal Product Alternatives
Cross-Sectional Study, Inferential Statistics, Open Data, Quantitative, Survey, USA
In this Faunalytics analysis, we look in detail at different dietary habits and how the consumption of animal product alternatives and conventional meats are related. READ MOREPeople Who Support Animal Causes: Who Gives More?
Cross-Sectional Study, Inferential Statistics, Open Data, Quantitative, Survey, USA
In this follow-up to Faunalytics’ study of charity donor behavior, Dr. Alison Lenton looks more closely at predictors of monetary and non-monetary support to animal charities. READ MOREImpact Of Corporate Commitments On Public Attitudes
Descriptive Statistics, Open Data, Qualitative, Text Analysis, Thematic Analysis, USA
In recent years, corporate lobbying efforts have played an increasing role in animal advocacy. In this original Faunalytics study, we investigated their effect on public opinion. READ MOREWho Are The Vegetarians?: Part 2
Cross-Sectional Study, Descriptive Statistics, Inferential Statistics, Open Data, Population Estimates, Quantitative, USA
Many who describe themselves as vegetarian also report eating meat. Non-vegetarians often have “meatless” days. How do these groups compare to “true” vegetarians? READ MOREThe People Who Support Animal Causes: Descriptive Results
Cross-Sectional Study, Open Data, Quantitative, Representative Population Estimates, Survey, USA
Faunalytics conducted an in-depth study about the people who support animal causes, including what they do, what they like, and who they are. Learn all about your target audience! READ MOREWhat To Call Plant-Based Meat Alternatives: A Labeling Study
Cross-Sectional Study, Open Data, Quantitative, Representative Population Estimates, Survey, USA
Faunalytics was funded to conduct a three-phase research project investigating different names for meat alternatives. The results may surprise you! READ MOREPork Or Pig? Beef Or Cow? Implications For Advocacy And Research
Cross-Sectional Study, Experiment/RCT, Inferential Statistics, Open Data, Quantitative, Survey, USA
Faunalytics tested whether referring to meat by the animal it came from would have an immediate effect on attitudes or reported consumption. READ MOREGiving To Animals: New Data On Who And How
Cross-Sectional Study, Inferential Statistics, Private Data, Quantitative, Representative Population Estimates, Survey, USA
The preferences and attitudes of people who donate to animal causes are explored in Faunalytics’ reanalysis of data provided by the Blackbaud Institute and Edge Research. READ MOREGlobal Animal Slaughter Statistics And Charts
Global, Open Data, Population Trends, Quantitative
Worldwide, more than 70 billion land animals are killed for food every year. Our series of charts based on United Nations data shows the trends by type of animal. READ MOREAttitudes Toward Farmed Animals In The BRIC Countries
Brazil, China, Cross-Sectional Study, India, Open Data, Quantitative, Representative Population Estimates, Russia, Survey, USA
Key findings of Faunalytics’ five-country survey on farmed animal welfare, including results from China, India, Brazil, Russia, and the U.S. READ MOREHow Much Will Consumers Pay For Clean Meat?
Cross-Sectional Study, Descriptive Statistics, Experiment/RCT, Inferential Statistics, Open Data, Quantitative, Survey, USA
Faunalytics’ original study of clean meat acceptance included a measure of how much consumers would pay. This analysis provides more detail about those amounts. READ MORENaturalness Concerns And Clean Meat Acceptance: A Faunalytics Study
Cross-Sectional Study, Descriptive Statistics, Experiment/RCT, Inferential Statistics, Open Data, Quantitative, Representative Population Estimates, USA
Providing consumers with positive messaging about the benefits and characteristics of clean meat may be the best to address "the naturalness concern." READ MOREWho Are The Vegetarians?
Cross-Sectional Study, Descriptive Statistics, Inferential Statistics, Open Data, Population Estimates, Quantitative, USA
A first step to targeted pro-vegetarian messaging is identifying who is likely to be receptive to the message. In this blog post, Joseph Millum analyzes a dataset that gives some insight into the demographics of vegetarians in the U.S. READ MOREHow Does Video Outreach Impact Pork Consumption?
Cross-Sectional Study, Experiment/RCT, Inferential Statistics, Open Data, Quantitative, Survey, USA
A study conducted by Faunalytics and Animal Equality supports the effectiveness of AE’s video outreach for reducing consumption and shifting attitudes. READ MOREA Summary Of Faunalytics’ Study Of Current And Former Vegetarians And Vegans
Cross-Sectional Study, Descriptive Statistics, Inferential Statistics, Open Data, Quantitative, Representative Population Estimates, Survey, USA
Our landmark study of lapsed and current vegetarians/vegans is an essential resource for animal advocates. Here we've compiled all of the related reports and resources in one place. READ MORE