Animals Need You.
You Need Data.

Faunalytics conducts research and shares knowledge to help advocates help animals effectively.

Research Highlights

Faunalytics’ studies offer actionable and insightful data on important topics in animal protection

The Role Of Humanewashing In Grocery Stores: How Welfare Labels Affect Purchasing Behavior

Oct 30 2024 Zach Wulderk

Welfare claims are commonly found on animal product packaging. This Faunalytics original study explores how some of these claims affect purchasing behavior, as well as shoppers' understanding of these claims. READ MORE

The Role Of Humanewashing In Grocery Stores: How Welfare Labels Affect Purchasing Behavior

Oct 30 2024 Zach Wulderk

In the Spotlight

Creating A More Equitable Movement: Compensation In The Farmed Animal Advocacy Sector

The farmed animal advocacy movement has professionalized and grown within the nonprofit sector over the last 50 years. This Faunalytics study benchmarks salaries for the movement. READ MORE

Aug 28 2024 Andrea Polanco

Tactics In Practice: The Science Of Plant-Based Defaults And Nudges

Faunalytics' Research Liaison Björn Ólafsson takes a deep dive into research on the wide world of nudges, revealing best practices and possible pitfalls. READ MORE

Jul 31 2024 Björn Ólafsson

Bridging U.S. Conservative Values And Animal Protection

To maximize our impact, animal advocates in the U.S. need strategies for working with politicians and lawmakers on both sides of the aisle. This Faunalytics study helps us understand how to leverage conservative values to help animals. READ MORE

Sep 25 2024 Coni Arévalo

In The Spotlight

Oct 30 2024 | Zach Wulderk

The Role Of Humanewashing In Grocery Stores: How Welfare Labels Affect Purchasing Behavior

Welfare claims are commonly found on animal product packaging. This Faunalytics original study explores how some of these claims affect purchasing behavior, as well as shoppers' understanding of these claims.
In The Spotlight

Jul 31 2024 | Björn Ólafsson

Tactics In Practice: The Science Of Plant-Based Defaults And Nudges

Faunalytics' Research Liaison Björn Ólafsson takes a deep dive into research on the wide world of nudges, revealing best practices and possible pitfalls.
In The Spotlight

Aug 28 2024 | Andrea Polanco

Creating A More Equitable Movement: Compensation In The Farmed Animal Advocacy Sector

The farmed animal advocacy movement has professionalized and grown within the nonprofit sector over the last 50 years. This Faunalytics study benchmarks salaries for the movement.
In The Spotlight

Sep 25 2024 | Coni Arévalo

Bridging U.S. Conservative Values And Animal Protection

To maximize our impact, animal advocates in the U.S. need strategies for working with politicians and lawmakers on both sides of the aisle. This Faunalytics study helps us understand how to leverage conservative values to help animals.

New From Our Library

The latest research to help make your animal advocacy more effective

In The Spotlight

Nov 14 2024 | Oleksandra Mukha

Beyond The Lab: Unveiling Hidden Harms In Animal Research

Scrutiny of animal research tends to focus on what happens in the lab. This article considers how animals are treated long before an experiment begins and once it ends.
In The Spotlight

Nov 13 2024 | karol orzechowski

A Decade As A Faunalyst: 10 Insights From 10 Years With Faunalytics’ Resource Director

After 10 years with Faunalytics, Resource Director karol orzechowski reflects on 10 insights he's learned along the way, as well as a change of title.
In The Spotlight

Nov 13 2024 | Oleksandra Mukha

Can Playtime Transform Paca Welfare On Brazilian Farms?

Pacas are small rodents used in South America as a protein source. In this study, researchers examine whether object play improves their welfare in farm captivity.
In The Spotlight

Nov 12 2024 | Fabíola Borges de Castro

How Can Animal Advocates Set The Agenda?

Getting farmed animals on people’s radar is crucial to making their struggle visible and social change more plausible. The media, the public, and politics are key factors.
In The Spotlight

Nov 11 2024 | Teresa Gallo

Changing Food Environments To Change Our Diet

This report reveals how hidden influences affect our food choices and what can be done to create healthy and sustainable food environments.
In The Spotlight

Nov 8 2024 | Jenny Amphaeris

Alternative Proteins: The Building Blocks Of Future Food In Sub-Saharan Africa

Research on investment in protein production in sub-Saharan Africa reveals three different visions for the future, one of which places alternative proteins at the center. Which vision will win out?
In The Spotlight

Nov 7 2024 | Deidre Koolen-Bourke, Phd

Chicken Industry Welfare Washing

Despite industry marketing claims of improved welfare standards for chickens, most companies are failing to make progress, and misleading labels continue to undermine consumer choice.
In The Spotlight

Nov 6 2024 | karol orzechowski

Faunalytics Index – November 2024

This month's Faunalytics Index provides facts and stats about companion animal care costs, the environmental impact of fur, shrimp farming, and more.
In The Spotlight

Nov 6 2024 | Dr. S. Marek Muller

Risk Aversion In Wild Animal Welfare

Human intervention in wild animal welfare is a complex issue within animal ethics. Depending on your risk tolerance, certain interventions on behalf of wild animals may be more justifiable.
In The Spotlight

Nov 5 2024 | David Rooney

Effective Messaging For Sharks

Some marine animals were historically feared but are now more favored and protected. Is it possible to also improve the social standing of sharks, who currently face significant bias?
In The Spotlight

Nov 4 2024 | Alyssa Hanes

The Price Of Welfare: Monetizing Animal Lives For Better Policies

This paper introduces a method to monetize animal welfare, allowing animal lives to be considered alongside human interests in policy analyses.
In The Spotlight

Nov 1 2024 | Jonah Woodward

How Consumers Compare Caged And Cage-Free Eggs

This study surveys perceptions of cage-free and caged eggs — from cost to environmental impact, taste, and more.

In The Spotlight

Nov 14 2024 | Oleksandra Mukha

Beyond The Lab: Unveiling Hidden Harms In Animal Research

Scrutiny of animal research tends to focus on what happens in the lab. This article considers how animals are treated long before an experiment begins and once it ends.
In The Spotlight

Nov 13 2024 | karol orzechowski

A Decade As A Faunalyst: 10 Insights From 10 Years With Faunalytics’ Resource Director

After 10 years with Faunalytics, Resource Director karol orzechowski reflects on 10 insights he's learned along the way, as well as a change of title.
In The Spotlight

Nov 13 2024 | Oleksandra Mukha

Can Playtime Transform Paca Welfare On Brazilian Farms?

Pacas are small rodents used in South America as a protein source. In this study, researchers examine whether object play improves their welfare in farm captivity.
In The Spotlight

Nov 12 2024 | Fabíola Borges de Castro

How Can Animal Advocates Set The Agenda?

Getting farmed animals on people’s radar is crucial to making their struggle visible and social change more plausible. The media, the public, and politics are key factors.

Explore Topics

Browse all available resources related to a specific topic area

What Our Peers Say

Ana Bradley

Executive Director, Sentient

“The work Faunalytics does is vital. Data is key for effective journalism, and our team of writers and editors frequently use the insights and datasets that Faunalytics provides to make our work more robust and impactful.”
Britty Mann

Founder & Executive Director, Planted Society

“Faunalytics helps us to measure the effectiveness of different advocacy strategies and helps us navigate how we show up for animals in different ways. As an advocacy organization, we depend on these essential findings when considering how we spend our limited resources.”
Taís Toledo

Food Policy Lead, Sinergia Animal

“Research is fundamental to helping farmed animals, as making informed and data-driven decisions when campaigning is imperative for achieving good results. For this reason, Sinergia Animal believes Faunalytics is an essential organization in the animal rights movement.”
Maneesha Deckha

Professor, Lansdowne Chair in Law

“Faunalytics improves the rigour of the animal advocacy movement through its emphasis on facts and data. I direct my students to the website when they are exploring research topics and designing projects. I feel inspired and energized when I engage with the website and I hope they will too.”
Jasmin Singer

Host of Our Hen House, author of Always Too Much and Never Enough

“Faunalytics is one of those organizations that I look at with absolute awe. The services they provide to the animal protection community are unique and necessary.”
Haven King-Nobles

Co-Founder & Executive Director, Fish Welfare Initiative

“We firmly believe that the best decisions for animals are based in data and informed by high-quality research. That’s why one of the first things Fish Welfare Initiative does when embarking on a new project is to check Faunalytics to see what research is available.”
Sharon Nuñez

Co-Founder, Animal Equality

“Working with Faunalytics has helped Animal Equality further understand the importance of the animal protection movement answering its big questions on strategy and campaigns through data and research.”
Harold Herzog

Ph.D., Professor of Psychology, Western Carolina University

“I have found Faunalytics to be an invaluable source of information on human-animal interactions, attitudes towards other species, and the animal protection movement. I regularly use their website to keep up with current research findings - their reports on specific issues are comprehensive and refreshingly objective.”

Ana Bradley

Executive Director, Sentient

“The work Faunalytics does is vital. Data is key for effective journalism, and our team of writers and editors frequently use the insights and datasets that Faunalytics provides to make our work more robust and impactful.”
Britty Mann

Founder & Executive Director, Planted Society

“Faunalytics helps us to measure the effectiveness of different advocacy strategies and helps us navigate how we show up for animals in different ways. As an advocacy organization, we depend on these essential findings when considering how we spend our limited resources.”
Taís Toledo

Food Policy Lead, Sinergia Animal

“Research is fundamental to helping farmed animals, as making informed and data-driven decisions when campaigning is imperative for achieving good results. For this reason, Sinergia Animal believes Faunalytics is an essential organization in the animal rights movement.”
Maneesha Deckha

Professor, Lansdowne Chair in Law

“Faunalytics improves the rigour of the animal advocacy movement through its emphasis on facts and data. I direct my students to the website when they are exploring research topics and designing projects. I feel inspired and energized when I engage with the website and I hope they will too.”
Jasmin Singer

Host of Our Hen House, author of Always Too Much and Never Enough

“Faunalytics is one of those organizations that I look at with absolute awe. The services they provide to the animal protection community are unique and necessary.”
Haven King-Nobles

Co-Founder & Executive Director, Fish Welfare Initiative

“We firmly believe that the best decisions for animals are based in data and informed by high-quality research. That’s why one of the first things Fish Welfare Initiative does when embarking on a new project is to check Faunalytics to see what research is available.”
Sharon Nuñez

Co-Founder, Animal Equality

“Working with Faunalytics has helped Animal Equality further understand the importance of the animal protection movement answering its big questions on strategy and campaigns through data and research.”
Harold Herzog

Ph.D., Professor of Psychology, Western Carolina University

“I have found Faunalytics to be an invaluable source of information on human-animal interactions, attitudes towards other species, and the animal protection movement. I regularly use their website to keep up with current research findings - their reports on specific issues are comprehensive and refreshingly objective.”

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Faunalytics In The Spotlight

Check out some of the latest visual resources from our collection, and save the date for our 2024 research symposium.

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Faunalytics Explains: Farmed Animal Images & Advocacy

Play

Faunalytics Explains: Offering Veg Food Options

Play

Faunalytics Explains: Using Graphic Images In Advocacy

Play

Faunalytics Explains: Farmed Animal Images & Advocacy

Play

Faunalytics Explains: Offering Veg Food Options

Play

Faunalytics Explains: Using Graphic Images In Advocacy

Play

Faunalytics Explica: Usar el shock moral de forma efectiva

Play

Faunalytics Explains: Are Plant-Based Food Labels Confusing?

a green insect with red eyes on a green leaf

In The Spotlight

Aug 14 2024 | Faunalytics

Webinar: Measure And Evaluate Advocacy Impact

This presentation provides an introduction to monitoring and evaluating the impact of complex advocacy efforts.
In The Spotlight

Apr 11 2024 | Brooke Haggerty

Join Our Board

If you care deeply about improving the lives of animals by empowering their advocates with the data to help drive humane change, we could be the board for you! Faunalytics is now accepting applications for people to serve on our Board of Directors in a voluntary capacity.
In The Spotlight

Apr 10 2024 | Björn Ólafsson

Tactics In Practice

Standalone resources that delve into the research behind one popular advocacy intervention at a time
In The Spotlight

Nov 30 2023 | karol orzechowski

AI Usage Policy

Approved: Nov. 29. 2023Last Updated: Nov. 29, 2023Scheduled Review: Annually, in September Since 2000, Faunalytics has built a reputation of trust with animal advocates and the advocacy movement at large. We’ve done so through years of diligent work, data-driven strategies, thorough research, and careful editing — and our efforts have resulted in animal advocates holding us […]

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Get Involved

Animals Need You. You Need Data.

Research Highlights

The Role Of Humanewashing In Grocery Stores: How Welfare Labels Affect Purchasing Behavior

Tactics In Practice: The Science Of Plant-Based Defaults And Nudges

Creating A More Equitable Movement: Compensation In The Farmed Animal Advocacy Sector

Bridging U.S. Conservative Values And Animal Protection

New From Our Library

Beyond The Lab: Unveiling Hidden Harms In Animal Research

A Decade As A Faunalyst: 10 Insights From 10 Years With Faunalytics’ Resource Director

Can Playtime Transform Paca Welfare On Brazilian Farms?

How Can Animal Advocates Set The Agenda?

Changing Food Environments To Change Our Diet

Alternative Proteins: The Building Blocks Of Future Food In Sub-Saharan Africa

Chicken Industry Welfare Washing

Faunalytics Index – November 2024

Risk Aversion In Wild Animal Welfare

Effective Messaging For Sharks

The Price Of Welfare: Monetizing Animal Lives For Better Policies

How Consumers Compare Caged And Cage-Free Eggs

Beyond The Lab: Unveiling Hidden Harms In Animal Research

A Decade As A Faunalyst: 10 Insights From 10 Years With Faunalytics’ Resource Director

Can Playtime Transform Paca Welfare On Brazilian Farms?

How Can Animal Advocates Set The Agenda?

Browse all available resources related to a specific topic area

What Our Peers Say

Ana Bradley

Britty Mann

Taís Toledo

Maneesha Deckha

Jasmin Singer

Haven King-Nobles

Sharon Nuñez

Harold Herzog

Ana Bradley

Britty Mann

Taís Toledo

Maneesha Deckha

Jasmin Singer

Haven King-Nobles

Sharon Nuñez

Harold Herzog

Join Faunalytics Today For Alerts

Faunalytics In The Spotlight

Webinar: Measure And Evaluate Advocacy Impact

Join Our Board

Tactics In Practice

AI Usage Policy

Fauna Connections 2024

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