This study has found that self-identification was an inadequate indicator of vegetarianism since many self-identified vegetarians consume meat products. READ MORE
This paper covers the response from industry against the animal rights movement and details the framing techniques used by industry to de-credit the animal rights movement. READ MORE
As a result of “social desirability bias”, respondents might publicly state that their concerns for farm animal welfare are higher than what they actually are. READ MORE
Having the legal title of "guardian" to a dog makes no difference in the degree of attachment to the dog. READ MORE
Charitable donations are declining, foundation assets are shrinking, and the economic downturn isn’t done yet. Now's the time to understand why people give. READ MORE
In Chile animal treatment was more important than price for most regular meat purchasers. READ MORE
This study found that having a companion animal is associated with better physical and psychological health in senior citizens. READ MORE
An online survey of 507 U.S. consumers compared consumers' reactions with a variety of labeling schemes for wool product attributes, including animal-friendly, organic and environmentally friendly production. READ MORE
Based on this self-selected survey, 70% of companion animal owners would pay any amount to save their animal’s life. READ MORE
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