Western cultures draw a definitive symbolic link between meat and masculinity, with males eating more meat than females. READ MORE
This article presents results on the proportion of people who reduced meat consumption after using the website “The Hidden Face of Food”. READ MORE
This research on U.S. consumers has found a link between food labeling and purchases, especially related to "humanely" raised meats. READ MORE
This survey examined Finnish adults and found three broad kinds of meat consumers, with the most important motivation for meat consumption was personal health. READ MORE
Meatless Monday in North America has been well received and has proven to be successful in driving up the consumption of plant-based meals. There was a 50% increase in vegetable [...] READ MORE
A case study in France and Vietnam has shown that there is a cultural element to the consumption of food products, specifically soy products. READ MORE
Dave Simon discusses how people use various psychological techniques to assist them in believing one thing and behaving in another way, with serious ethical implications. READ MORE
This study has found that the willingness of consumers to eat meat-free meals is linked to multiple factors including, cooking skills, motivations and preferences. READ MORE
There is no definitive figure on U.S. meat consumption in 2011 with various sources stating it has gone up or down. The general trend but seems to indicate a decrease [...] READ MORE
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