Materials Archives - Page 5 of 6

Readability Of Vegan Outreach Literature

Faunalytics partnered with VegFund and FARM to test a selection of outreach materials that are commonly used by veg*n advocates. READ MORE

Choosing Our Words Wisely

The language that we as animal activists use is vital in our movement forwards, but often the regressive nature of the English language masks animal abuse and normalizes animal exploitation. READ MORE

Ad Autopsy #1: Companion Animals – Spay And Neute...

Why do some advertisements work while other promising campaigns fail inexplicably? This series of blog posts explores this question as we conduct a "post-mortem" analysis of print advertisements from the [...] READ MORE

Consumers Spend Less On Meat When Farmed Animals Are In...

Media coverage increases consumer awareness of farmed animal production practices for up to six months following the media coverage. READ MORE

7 Ways To Improve Your Print Materials

Animal protection groups distribute billions of print materials every year, but many are designed without any input from the target audience. READ MORE