This article examines a range of attitudes and opinions relating to a variety of animal issues, including animals used in research, fur, and farmed animals. READ MORE
This article examined how the behavior of animal activists follows very closely to the definition of a functional religion. READ MORE
The former HSUS President provides a brief overview of animal protection activity around the world, by region. READ MORE
The common practices of 12 very high-impact nonprofits suggest valuable lessons for any nonprofit wanting to have significant social impact. READ MORE
This website contains reports on government statistics of annual U.S. farmed animal production information and includes information on consumption, deposition and income. READ MORE
The “Delta Technique” is far superior to the typical strategy of role-playing trials, and should be used as an approach to bring about change. READ MORE
People mistake over 1/4 of false statements as true. When presenting their opponents' arguments, advocates are often assisting them. READ MORE
Evaluates consumers' perceived benefits and barriers to eating fruits and vegetables, with the goal of identifying effectives means of promoting the 5-A-Day Campaign. READ MORE
This paper outlines the questions you need to ask in the design stages of a communications campaign, and briefly compares the different types of survey methodologies. READ MORE
