Evaluation Archives - Page 110 of 111

An Outcome Framework To Measure Advocacy Outcomes

A framework nonprofits can use to develop performance indicators and measure outcomes, including suggestions about what data to collect and how to do it. READ MORE

Marketing Research That Won’t Break The Bank

An excellent book on conducting marketing and consumer research on a tight budget, with practical advice, specific examples for nonprofits, and a wide range of topics. READ MORE

Using Survey Research To Evaluate Communications Campai...

This paper outlines the questions you need to ask in the design stages of a communications campaign, and briefly compares the different types of survey methodologies. READ MORE

Public Communication Campaign Evaluation

Presents developments in public communication campaign evaluation in recent years (to 2002), discussing its challenges, criticisms, practice, and potential future opportunities. READ MORE

Guidelines for Evaluating Nonprofit Communications Effo...

This working paper offers guidelines for evaluating nonprofit communications efforts, based on the findings of the first four working papers in the Media Evaluation Project. READ MORE

Why Bad Ads Happen To Good Causes

Describes seven "Print Ad Principles" that are intended to help nonprofits compete more effectively, based on a 10-year study and including interviews with leading practitioners. READ MORE

Evaluating Dietary Changes With Focus On Veg*n

This article details dietary changes and how major changes in diet might be easier than incremental changes due to less urges to backslide. READ MORE

Understanding Youth: What Works And Doesn’t Work ...

Advertisers make a large number of mistakes when attempting to address the youth market and often fail to quantify and understand the youth population. READ MORE

Trends In Humane Giving, Increasing Support For Those T...

Study shows the results of three surveys conducted in 1996, 2001, and 2005 to assess long term trends in charitable contributions. READ MORE

An Outcome Framework To Measure Advocacy Outcomes

Marketing Research That Won’t Break The Bank

Using Survey Research To Evaluate Communications Campai...

Public Communication Campaign Evaluation

Guidelines for Evaluating Nonprofit Communications Effo...

Why Bad Ads Happen To Good Causes

Evaluating Dietary Changes With Focus On Veg*n

Understanding Youth: What Works And Doesn’t Work ...

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Evaluation

Recent Articles

An Outcome Framework To Measure Advocacy Outcomes

Marketing Research That Won’t Break The Bank

Using Survey Research To Evaluate Communications Campai...

Public Communication Campaign Evaluation

Guidelines for Evaluating Nonprofit Communications Effo...

Why Bad Ads Happen To Good Causes

Evaluating Dietary Changes With Focus On Veg*n

Understanding Youth: What Works And Doesn’t Work ...

Trends In Humane Giving, Increasing Support For Those T...

Support Our Work

Email Updates

TOPICS

Connect

We need your feedback: We’re conducting our annual Community Survey to learn how our resources are being used by animal advocates. Will you take 5 minutes to complete the survey? You can also enter to win $100 for yourself or the animal charity of your choice!

Don’t Miss a Thing