Populations of caribou and reindeer herds have declined dramatically with 34 out of 42 herds decreasing in numbers and the total population decreasing 57% in the last 20 years. READ MORE
When interpreting research, it’s important that advocates know how to correctly evaluate the study. The article below details twelve questions to answer when reading a research study. READ MORE
This report on the relationship between nonprofit brand image and financial performance, identifying opportunities for unrealized potential income. READ MORE
This study investigates the attitudes of Turkish and Slovakian students toward snakes with emphasis on the "negativistic" and "naturalistic" dimensions. READ MORE
This study argues that, on a scientific basis, there are minimal differences for the welfare of egg-laying hens between cage-based and alternative systems. READ MORE
Polling in New Zealand confirms that most people oppose the genetic engineering (GE) of animals; twice as many respondents oppose GE in animals than support it. READ MORE
This paper argues against the common wisdom of goals, and states that goals can be counterproductive, producing more harm than good if not properly implemented. READ MORE
Taglines are vital for advocacy groups to appeal to their audience, and below are an example of 12 award winning taglines that showcase how a good tagline looks. READ MORE
A large-scale study addresses perceived trustworthiness of major national nonprofit organizations, including People for the Ethical Treatment of Animals. READ MORE
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