Presents developments in public communication campaign evaluation in recent years (to 2002), discussing its challenges, criticisms, practice, and potential future opportunities. READ MORE
This working paper offers guidelines for evaluating nonprofit communications efforts, based on the findings of the first four working papers in the Media Evaluation Project. READ MORE
Describes seven "Print Ad Principles" that are intended to help nonprofits compete more effectively, based on a 10-year study and including interviews with leading practitioners. READ MORE
Based on research in the public interest sector and the advice of 20 public speaking experts, this guide is intended to help nonprofits in designing and giving presentations. READ MORE
A framework nonprofits can use to develop performance indicators and measure outcomes, including suggestions about what data to collect and how to do it. READ MORE
Advertisers make a large number of mistakes when attempting to address the youth market and often fail to quantify and understand the youth population. READ MORE
Study shows the results of three surveys conducted in 1996, 2001, and 2005 to assess long term trends in charitable contributions. READ MORE
This study examined attitudes towards the moral rights of animals and testing on animals for medical reasons. READ MORE
What are the values and ethics of Ohioans as they relate to environmental protection? This study had the goal of developing a survey instrument to effectively measure such attitudes among [...] READ MORE
