By understanding what factors in particular lead people to believe eating meat is immoral, we can prioritize the areas with greatest effect. READ MORE
This month's Faunalytics Index provides facts about backyard chickens, self-described vegetarians, dogs' cooperative abilities, and much more. READ MORE
The wave of donations after Cecil the lion’s death shows that personal reflection and group cohesion can create lasting advocacy in remote conservation campaigns. READ MORE
Do you have a passion for animal issues and a love for data? Join Faunalytics' growing team! READ MORE
People process information about food in different ways, so campaigns to encourage the adoption of a more plant-based diet must take this into account. READ MORE
Many who describe themselves as vegetarian also report eating meat. Non-vegetarians often have “meatless” days. How do these groups compare to “true” vegetarians? READ MORE
Arguments about animal intelligence are not necessarily going to be successful in dissuading people from eating the animals they already consider to be “food.” READ MORE
Understanding exactly how much of the economy is related to animal exploitation is essential so that we can plan for the economic effects greater shifts towards veganism. READ MORE
The more capable people are of taking a moment to reflect on their actions, the more likely they are to have a sense of meaning in life and to react [...] READ MORE
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