Consumers are willing to pay a premium for socially responsible companies and punish companies that do not adhere to higher standards. READ MORE
This study examined consumer attitudes towards companies that support causes, and the perception companies receive from supporting causes. READ MORE
Why is public education not enough to create real change for animals? Persuasion is inherently limited by human nature and the mechanics of population growth. READ MORE
This part 1 of a 4-part series discusses the theory of an overall "welfare-rights" continuum and how animal advocates can best make effective change for animals. READ MORE
Are widespread changes in the system of government and society the only effective way to make lasting changes for animal rights? READ MORE
Nonprofits should be adopting strategic performance measures to bring focus and discipline to their mission. READ MORE
When public perception matters — and when doesn't it? — the words you choose and the tone you use can be more important than the truth you're speaking. READ MORE
According to a survey PETA has a large impact on children's eating habits, with 53% of children changing their meat eating habits because of PETA'S website. READ MORE
How does morality develop in humans and how does that process impact our relationship with animals? Time Magazine explored the topic. READ MORE
