How does morality develop in humans and how does that process impact our relationship with animals? Time Magazine explored the topic. READ MORE
This article examined how the behavior of animal activists follows very closely to the definition of a functional religion. READ MORE
The former HSUS President provides a brief overview of animal protection activity around the world, by region. READ MORE
The common practices of 12 very high-impact nonprofits suggest valuable lessons for any nonprofit wanting to have significant social impact. READ MORE
This paper presents the idea that businesses are under heavy continuing pressures from animal activists and need to change their practices or face redundancy. READ MORE
The “Delta Technique” is far superior to the typical strategy of role-playing trials, and should be used as an approach to bring about change. READ MORE
People mistake over 1/4 of false statements as true. When presenting their opponents' arguments, advocates are often assisting them. READ MORE
An excellent book on conducting marketing and consumer research on a tight budget, with practical advice, specific examples for nonprofits, and a wide range of topics. READ MORE
This paper outlines the questions you need to ask in the design stages of a communications campaign, and briefly compares the different types of survey methodologies. READ MORE
