Five major animal protection groups claim to be concerned with animal rights, but in outreach they promoted “animal welfare.” READ MORE
When trying to bring consumers onto the side of animals, decision fatigue is an important consideration that needs to be addressed in our pamphlets and messaging. READ MORE
If people simply understood the truth, then they would stop contributing to animal suffering. Or would they? READ MORE
A Faunalytics original study examines how easy it is for the average person to read and understand animal advocacy literature. READ MORE
Faunalytics partnered with VegFund and FARM to test a selection of outreach materials that are commonly used by veg*n advocates. READ MORE
The language that we as animal activists use is vital in our movement forwards, but often the regressive nature of the English language masks animal abuse and normalizes animal exploitation. READ MORE
What does veg*n recidivism mean for our movement at large and how can we offer the right support to keep people from backsliding? READ MORE
Economists have found that only very few people are willing to pay to improve the lives of farm animals with most of these only willing to pay $3. A small [...] READ MORE
The biggest problem thwarting black dog and cat adoptions is a lack of interest in their website photograph (potential adopters are simply not drawn to the animal). READ MORE
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