Surveys can be a vital tool for advocates, but without an understanding of how they function, they are likely not to achieve ideal results. This article discusses how to effectively [...] READ MORE
This report reacts to the reform-abolish controversy and offers a method for analyzing measures on their individual merits, which is then applied to the abolition of battery cages. READ MORE
Human activity is currently causing the death, suffering, and extinction of billions of animals every single year. The animal advocacy movement needs to fuel the urgency of the situation, and [...] READ MORE
The animal protection movement must accept the importance of economics and strive to understand it better so that economic arguments and metrics work for us rather than against us. READ MORE
In this article, some effective managers draw on extensive experience and research to share four simple principles they use to take organizations from mediocrity to stardom. READ MORE
How feasible is it to quantify animal suffering and compare it between species? Should such subjective measures influence our advocacy priorities? This blog explores the question further. READ MORE
This report sets out ways in which nonprofits can be more effective at recruiting and retaining staff. Some tips apply particularly to Millennials and Baby Boomers. READ MORE
What will it take to achieve meaningful change for animals in the next couple of decades? READ MORE
Although often a very useful tool, surveys can easily be misused and rendered useless. Learn how to work with surveys, and separate the good from the bad. READ MORE
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