An excellent book on conducting marketing and consumer research on a tight budget, with practical advice, specific examples for nonprofits, and a wide range of topics. READ MORE
This paper outlines the questions you need to ask in the design stages of a communications campaign, and briefly compares the different types of survey methodologies. READ MORE
Presents developments in public communication campaign evaluation in recent years (to 2002), discussing its challenges, criticisms, practice, and potential future opportunities. READ MORE
This working paper offers guidelines for evaluating nonprofit communications efforts, based on the findings of the first four working papers in the Media Evaluation Project. READ MORE
Describes seven "Print Ad Principles" that are intended to help nonprofits compete more effectively, based on a 10-year study and including interviews with leading practitioners. READ MORE
Based on research in the public interest sector and the advice of 20 public speaking experts, this guide is intended to help nonprofits in designing and giving presentations. READ MORE
A framework nonprofits can use to develop performance indicators and measure outcomes, including suggestions about what data to collect and how to do it. READ MORE
Advertisers make a large number of mistakes when attempting to address the youth market and often fail to quantify and understand the youth population. READ MORE
Research project conducted by MBA students to study influences for becoming vegetarian. READ MORE
