This paper covers the response from industry against the animal rights movement and details the framing techniques used by industry to de-credit the animal rights movement. READ MORE
Charitable donations are declining, foundation assets are shrinking, and the economic downturn isn’t done yet. Now's the time to understand why people give. READ MORE
When interpreting research, it’s important that advocates know how to correctly evaluate the study. The article below details twelve questions to answer when reading a research study. READ MORE
A survey of advertisers and consumers analyzes the effectiveness of different advertising types, and how effective economically-driven marketing angles are among consumers in difficult financial times. READ MORE
Due to the financial crisis in the U.S. in 2008, there is less money for animal advocates. This articles highlights some strategies that should be used to fundraise in tough [...] READ MORE
This report on the relationship between nonprofit brand image and financial performance, identifying opportunities for unrealized potential income. READ MORE
This paper argues against the common wisdom of goals, and states that goals can be counterproductive, producing more harm than good if not properly implemented. READ MORE
Researchers examine ethical issues that arise specifically in charitable organizations, and the best ways to promote ethical behavior within. READ MORE
Taglines are vital for advocacy groups to appeal to their audience, and below are an example of 12 award winning taglines that showcase how a good tagline looks. READ MORE
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