Social pressure, as a force, can be used by corporations to increase sales of their products by encouraging socially responsible behavior. READ MORE
A study of charities since 1970 found that the biggest charities got their funding not from traditional diverse sources of funding, but rather a single type of funder, usually in [...] READ MORE
In this final series installment, we examine the manner in which the animal advocacy movement has engaged with using cinema for social change. READ MORE
Fundraising is a particularly difficult task in a challenging economy; Mal Warwick makes nine recommendations to follow when fundraising during tough times. READ MORE
The evidence of primitive self-consciousness in chickens and the developments of moral theory on sentience have led this author to argue that killing chickens without justification is morally indefensible. READ MORE
Gone are the days of data geeks being the outcasts of the classroom... Well not quite, but at least data geeks are the pivotal drivers for a social movement's success. READ MORE
Evaluation is a crucial part of advocacy that needs to be used to maximize our effectiveness as we spread our message to the masses. READ MORE
Social media allows animal advocacy videos to get millions of views in a matter of seconds. But does that mean that these campaigns work? READ MORE
Although seemingly counterintuitive, it is not numbers and facts that make the most convincing arguments to people but instead individual stories that seem to have the largest impact on audiences. READ MORE
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