When public perception matters — and when doesn't it? — the words you choose and the tone you use can be more important than the truth you're speaking. READ MORE
According to a survey PETA has a large impact on children's eating habits, with 53% of children changing their meat eating habits because of PETA'S website. READ MORE
How does morality develop in humans and how does that process impact our relationship with animals? Time Magazine explored the topic. READ MORE
This article examined how the behavior of animal activists follows very closely to the definition of a functional religion. READ MORE
The former HSUS President provides a brief overview of animal protection activity around the world, by region. READ MORE
The common practices of 12 very high-impact nonprofits suggest valuable lessons for any nonprofit wanting to have significant social impact. READ MORE
This paper presents the idea that businesses are under heavy continuing pressures from animal activists and need to change their practices or face redundancy. READ MORE
The “Delta Technique” is far superior to the typical strategy of role-playing trials, and should be used as an approach to bring about change. READ MORE
People mistake over 1/4 of false statements as true. When presenting their opponents' arguments, advocates are often assisting them. READ MORE
