Why is public education not enough to create real change for animals? Persuasion is inherently limited by human nature and the mechanics of population growth. READ MORE
One-third of adults feel they are financially worse off in 2008 than last year and, as a consequence, more are trying to save money on food consumption behaviors. READ MORE
U.S. consumers are increasingly reviewing the information on food labels, due to the recent increase in the number of food safety scares. READ MORE
This part 1 of a 4-part series discusses the theory of an overall "welfare-rights" continuum and how animal advocates can best make effective change for animals. READ MORE
Are widespread changes in the system of government and society the only effective way to make lasting changes for animal rights? READ MORE
PETA recently announced a $1 million prize to the "first person to come up with a method to produce commercially viable quantities of in vitro meat at competitive prices by [...] READ MORE
A overwhelming majority of consumers try to incorporate some element of sustainability into their daily lives. READ MORE
Once calves are conditioned for transportation it allows them to handle the stress of travel significantly better. READ MORE
McDonalds and Unilever intend to stop using eggs that are farmed in “battery” cages, and instead use free-range eggs. READ MORE
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