Advocates long for rapid progress toward a cruelty-free world, but it may be that baby steps will get us farther than giant leaps. READ MORE
Data about assisting and retaining new veg*ns is very limited. Our latest Faunalytics study looks at how we can improve our understanding and support of new veg*ns. READ MORE
This meta-analysis explores public attitudes toward alternative protein sources, and the forces that shape those attitudes. READ MORE
This is the first study to date that examines whether farmers alter their beliefs about animals’ capacity to suffer to cope with the "meat paradox." READ MORE
A German study finds that most people view undercover investigations as justified and unworthy of punishment. READ MORE
Welfare doesn’t just mean avoiding harms. This study looks at how to include the concept of a good life within certification programs for farmed animals. READ MORE
In this blog, we look at how aware the public actually is about factory farming, and what might influence people’s attitudes towards animal welfare and their shopping behaviors. READ MORE
For animal advocates, getting people to eat less meat is the holy grail. This study suggests that both health and environmental messaging can do that. READ MORE
Carbon taxes can discourage the use of animal products. But how should the large carbon footprint of raising cows be split between meat, milk, and leather? READ MORE
