Education can help increase people's intentions to reduce meat consumption but not necessarily change their behavior. "Self-monitoring" can help pick up the slack. READ MORE
In this blog, we look at how focus, content, and framing work together to create the most effective animal advocacy campaigns. READ MORE
Our latest blog provides a comparison of regulatory and market dynamics in three countries that show some hope for layer hen welfare improvements. READ MORE
Compassion USA’s inaugural report on the “broiler” (meat) chicken industry shows growing consumer demand for higher welfare, and commitment by producers to meet this demand. READ MORE
A recent study shows that people prefer natural, preventative disease interventions over medicine-based ones in factory farm systems. READ MORE
Plant-based meat is a hot trend, but one that’s here to stay. Young people are leading the plant-based meat revolution across the U.S. READ MORE
Facing rising temperatures and human development extending into our oceans, fish are migrating deeper, and further towards the poles. This migration could be facilitated by the strategic placement of artificial [...] READ MORE
The wave of donations after Cecil the lion’s death shows that personal reflection and group cohesion can create lasting advocacy in remote conservation campaigns. READ MORE
This study identifies socio-psychological forces that drive behavioral change, and suggests ways to tailor advocacy to encourage individuals to reduce their meat consumption. READ MORE
