Giving restaurant-goers menus where veg items are the default items on the menu can significantly increase consumption of meat-free food. READ MORE
An online experiment found that people will donate more to conservation appeals featuring flagship species. READ MORE
Using celebrities in conservation campaign materials may increase people’s interest in the cause, but also decrease their ability to recall the information presented. READ MORE
People may be more willing to adopt abandoned animals, if outreach messages focus on the possible negative outcomes those animals may face if they stay on the streets or in [...] READ MORE
Trust in government policies can be undermined if they conflict with peoples’ experiences, as happened in Sierra Leone following the Ebola outbreak in 2013. READ MORE
Human-coyote conflicts can be reduced by tailoring messages to specific audiences, based on their prior experience with coyotes. READ MORE
