A new study shines light on the way people who eat red meat make different food choices than people who eat mostly plants. Hint: It's about the sources they trust! READ MORE
The future of food isn't a foregone conclusion. In this study, researchers analyze narratives and counter-narratives about plant-based and clean meat. READ MORE
A new study reveals differences in consumer acceptance of plant-based and clean meat in China, India, and the United States. The results may surprise you! READ MORE
A report from the Humane Party digs into the numbers of U.S. animal farming and compares them with completely plant-based agriculture. READ MORE
Global commitments to limit climate change require policy actions that move towards more plant-based diets. Research suggests that starting with decreasing cow consumption may be a strategic start. READ MORE
It’s all about taste, price, and safety. Researchers take stock of the knowledge about consumers’ acceptance of clean meat. READ MORE
New study provides experimental evidence for how different messages about biodiversity affect donations and emotional response. READ MORE
New study shows that humans have caused the Atlantic Forest to be “half-emptied” of medium and large mammals. READ MORE
If we really care for the environment, we need to change the way we produce food and move towards diets without raising and killing animals. Animal advocates have one more [...] READ MORE
