An Inquiry Into Vegan Animal Rights Activists’ Perception And Practice Of Persuasion
This thesis paper investigates the strategies of “animal rights vegan activists,” with emphasis on their persuasive practices and why they have failed to convince large numbers of people to become vegan. The author examines a wide range of tactics and explores two case studies involving the “Holocaust on Your Plate” campaign by People for the Ethical Treatment of Animals and the college leafleting promoted by Vegan Outreach.[Abstract excerpted from full report.]
This thesis interrogates the persuasive practices of Animal Rights Vegan Activists (ARVAs) in order to determine why and how ARVAs fail to convince people to become and stay veg*n, and what they might do to succeed. While ARVAs and ARVAism are the focus of this inquiry, the approaches, concepts and theories used are broadly applicable and therefore this investigation is potentially useful for any activist or group of activists wishing to interrogate and improve their persuasive practices.